App Development

App Development

Wilbertz Group is a specialised mobile app development firm with expertise in Agile and UI/UX based delivery. Because we partner with our clients throughout the product lifecycle from ideation to delivery of efficient and cost effective solutions. We create mobile app solutions to suit the specific objectives of our clients, including seamless integration with existing information systems and brands. Also, we focus on Mobile First, Cloud Native and Agile. Our developers considers a long array of screen sizes, hardware specifications, and configurations. Because of intense competition in mobile software and changes within each of the platforms.

What is App Development

App Development is the act or process by which a mobile app is developed for mobile devices. For example, personal digital assistants enterprise, digital assistants or mobile phones . These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications. This is done using server-side or client-side processing (e.g., JavaScript) to provide an “application-like” experience within a Web browser (

ecommerce development 4
App Development 3

Selecting an App Development Agency

Creating an app is a major step for even the biggest business. Before you settle on a partner to help you do so, here are some things to look for:

Open dialogue. There are some things only an app can do. But responsive website design has come a long way and covers many mobile use cases. Before starting on an app, your agency should be giving an honest assessment of whether you really need one.

Agile approach. Agile matters for two reasons. First, consumers expect apps to be regularly updated and improved. Second, if you build every feature and permutation at once, chances are you will be late to market.

Experienced project management. An app build is a management challenge as well as a technical effort. Your agency needs the experience and the process to keep the project moving efficiently

App Development 2

Our App Development process

With many years of experience, our process is flexible, time-tested, and able to deliver on all kinds of mobile app builds. 

Technical Discovery

Assessing the app’s technical requirements

We first understand what you need your app to achieve, and where it will be pulling information. This enables us to ensure that the technology is in place to deliver. If we are designing your app, technical discovery is done within the strategy phase of the project as a whole. 


Preparing for success

We plan for the features the app will need, as well as the data integrations. Also, we check if it will need to read and write back data. If we are designing the app, we work closely with our information architects and user interface designers to smooth the way for development. We are strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately. 

Front- and Back-End Coding

Building a digital product

We prefer to work in Agile sprints (Scrum methodology) to get to an MVP. A Minimum Viable Product that includes the core features your audience will use and love. This phase is led by a technical Project Manager, who works in collaboration with the Account Director. They make sure to keep your project running smoothly and on budget.

QA + Launch

Squashing any last bugs

While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built. We do so to eradicate bugs and make sure it works as intended. With that task accomplished, it is time to launch.

Maintenance, Iteration + Marketing

Evolving and promoting the MVP

Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process. Apps are inherently less discoverable than experiences on the open web. They need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


+27 (81) 007 – 2528

Head Office

Cape Town, South Africa