Brand Collateral

Brand collateral

To begin with, brand collateral  is about getting a brand noticed and strengthening the bond between company and customer.  Further, this includes packaging, print to business cards and t-shirts. Putting truly memorable collateral in the hands of your customers requires great design. As a full-service branding and marketing agency,  Wilbertz Group knows there is a lot more to creating powerful brand collateral than slapping a logo on a product. Our designers add to your marketing toolkit with creative, eye-catching designs, applied to the right products.

What is Brand Collateral

Firstly, the strategy is set, and your brand’s identity is formed. So, it’s time to bring your brand to life. By definition, brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. Moreso, it’s the tangible evidence of the brand, designed congruent with the brands core values and personality. Examples include business cards letterheads, printed & digital brochures, websites etc. Moreover, marketing aids intend to make the sales effort easier and more effective (personadesign.ie). To sum up, these items are designed with a specific objective in mind, they are the tactical material of brand strategy.

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What a brand collateral partner must deliver

 

While design expertise is important, only a partner that blends the art of design with marketing science have a real impact on your business. Here’s what to look for:

A holistic view. Great designers pay attention to the smallest design details. However, they have a big-picture perspective on the role of collateral in building your business.

A tactical mindset. Great partners think strategically. They create designs people relate to, customers feel empowered by and most importanly they perfectly capture a brand’s personality.

A wealth of experience. Strong design partner work with brands both big and small across multiple industries and has experience to prove it.

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Our brand collateral capabilities

Wilbertz Group started as a website development agent over 10 years ago. We have been honing our development process and capabilities ever since, winning numerous awards along the way.

Product Packaging

Sparking interest in your products

Customers are used to see dozens, if not hundreds, of products every day. Our expert designers design packages that get noticed on the shelf and online easily. Most importantly, they visually communicate the quality and care put into each product. Moreso, they add the unique creative touches that separate your brand from a sea of hungry competitors. 

Business Cards

Making first impressions count

Great business cards help your company stand out when it matters most. Our designers apply your logo and branding to striking original designs in your preferred format and finish. This is to ensure every face-to-face interaction has an impact, 

Signage + Booths

Keeping your brand on customers’ minds

Whether it’s your office, storefront, or a trade show booth, your physical locations should catch the eye with high-impact branding. From storefront and trade show signage to banners of all sizes and formats, our designers leverage marketing expertise to create sleek designs that capture customer attention and bring in new business. 

Promotional Items

Giving your swag an upgrade

Let’s face it: people like swag. When a coffee mug, tote bag, USB stick, or t-shirt gets in the right hands, it is a unique marketing opportunity. Wilbertz Group designers apply high-quality custom designs to products your customers use every day.

Marketing Collateral

Making branding work for your business

Working collaboratively with our copywriting team, our designers put our marketing expertise on display. They create attention-grabbing designs for brochures, sales materials,  and other print collateral to engage customers and connect online and offline experiences

Print + Display Ad Templates

Duplicating the formula for ad success

Advertising offers big opportunities but can be challenging for brands without an in-house designer. Our designers are experienced at creating templates for ads in every size, file type, and format imaginable. Whether print, social, or display is part of your paid media objectives.

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

Phone

+27 (81) 007 – 2528

Head Office

Cape Town, South Africa

Email

hello@wilbertz.co.za