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Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by Wilbertz Group’s industry-leading content creation, strategy and distribution teams that take your prospects through the buyer’s journey and become long-term partners. At Wilbertz Group, we use content marketing as a powerful storytelling tool to smooth the path to sales.

What is content Marketing

Content marketing (also known as inbound marketing) is the art and science of attracting an audience toward a brand and it’s website, then inspiring that audience to take action. In line with that, shares informative content that is relevant, interesting, and useful to your target audience. Also, Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.  Instead of pitching your products or services, we provide truly relevant and useful content to your prospects and customers to help them solve their issues.

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Services

Why content marketing 

Content marketing  helps businesses with the following: It educate your leads and prospects about the products and services you offer. Also, it boost conversions and build relationships between your customers and business that result in increased loyalty. Content marketing show your audience how your products and services solve their challenges. Moreso, it create a sense of community around your brand. It also attracts prospects and transforms prospects into customers by creating and sharing valuable free content.

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Our Content Marketing process

Even the best content will underperform without a plan. Fortunately, we have a powerful marketing process that leaves room for both analysis and inspiration

 

Research

A deep dive into the facts

At Wilbertz Group, we start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. Moreso,  include content competitors who are fighting for your audience’s attention even if they’re not angling for their business. We also take the time to really get to know you – we want to understand how you work, and what knowledge we can come up with to produce the best possible content.

Ideation

Forming new ideas

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

Copywriting + Design

Putting pen to paper

Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals

Content Marketing: Launch + Promotion

Getting attention for our hard work

Launching your content is not the end. In an age of content overload, your content  marketing promotion strategy must be every bit as smart as your content creation plan. Owned, earned and paid tactics all have their place in promoting content. Successful social promotion and digital PR can add enormous value. Paid promotion has the benefit of expanding your reach, and giving a wealth of new data about what headlines or ads attract interest and from whom.

Measurement + Iteration

Tracking performance and doing it all again

Content marketing doesn’t track onto conversions in the same way as (say) digital ads, but measurement is still critical to generate insights, gauge performance, and plan future content. Because content marketing is usually, but not always, about raising awareness and attracting interest from prospects, Wilbertz Group focus on setting engagement and brand lift-oriented KPIs unless your content serves another specific purpose in your conversion funnel. A piece of content can hit the jackpot and find a huge audience, but the best content marketers create regular content – growing their audience, adjusting for feedback, and sticking with it. We see each content piece as a launching pad to the next.

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

Phone

+27 (81) 007 – 2528

Head Office

Cape Town, South Africa

Email

hello@wilbertz.co.za