Data Analytis + BI

Our data scientists and developers work together to develop data analytics + BI solutions that derive answers, predictions and recommended actions from complex data sets. We are experts in using data insights to predict human behaviour and drive the optimal outcome. This is from identifying the most profitable customers  and targeting your most cost-effective marketing initiative for a defined market segment. Our aim is to turn data into wisdom that enables companies to work wonders. 

We take data, organise it into information, interpret and draw insights to give you an understanding of your current situation. Furthermore, we apply our knowledge and experience to help you make decisions and develop strategies that improve your situation. So, together with our data analytics skills and products, industry experience, and technology we help companies work wonders.

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What is Data Analytics + BI

Business intelligence and analytics are data management solutions implemented in companies and enterprises to collect historical and present data. There is use of statistics and software to analyze raw information, and deliver insights for making better future decisions. 

Data analytics is a broad umbrella for finding insights in data. Also, it can refer to any form of analysis of data whether in a spreadsheet, database, or app where the intent is to uncover trends, identify anomalies, or measure performance. Further, data analytics takes large quantities of data to find trends and solve problems.

Business Intelligence deals with complex strategies and technologies that help end-users in analyzing the data and perform decision-making activities to grow their business. Moreso, it helps organizations in better decision-making leveraging a wide range of latest tools and methods. It is the broadest category involving data analytics, data mining, and big data. To summarise, BI involves varied processes and procedures which help in data collection, sharing, and reporting to ensure better decision making.

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Why companies need Data Analytics + BI

Technical skills and methodologies matter, but the real challenge when building a next gen experience that counts is defining the problem you’re trying to solve. That’s why your partner needs:

Firstly, a strategic mindset. If immersive technologies are going to fuel your growth, you need a partner who can accurately and efficiently determine whether a concept is a true product-market fit.

Secondly, speed and agility. A partner needs proven processes for agile delivery, enabling you to “fail fast” without a massive investment of time and money. Similarly building and scale viable concepts at speed.

Finally, Audience empathy. An effective partner will not only solve real customer problems.  But they’ll do so in a way that connects to people’s motivations, desires, and frustrations.

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Importance of Data Analytics + BI

In today’s data-driven world, companies are facing information overload. Hence, companies who are interested in working smarter, are investing in ways to control and understand this information. Although adopting new technology may seem like a challenging task, BI software has a good pay off even if the benefits aren’t seen immediately.

Business Intelligence helps companies monitor trends, adapt to varying market conditions. Also, it improves decision making at all levels of the organization. To add, great BI helps businesses ask and answer questions of their data. BI helps companies make better decisions by showing present and historical data within their business context. Moreso, it can easily spot market trends to increase sales or revenue. Used effectively, the right data can help with anything from compliance to hiring efforts.

Data analytics is the tool that helps business owners understand how their business is faring and pinpoint areas that need attention. In its function to deliver critical insights as to whether a business is moving in the right direction, data analytics is fundamentally the key to effective decision making. As a result, businesses can utilise data analytics to better understand their client base in terms of customer trends and behaviours. Also, it is the key to driving productivity, efficiency and revenue growth.

Further, it support a business in detecting those problems and setting out a forecast of their potential impact. Conclusively, data analytics strengthens business by encouraging disciplined thinking, keeping key decision-makers focused, improving processes and optimising communication between business leaders and data experts in order to drive the right conversations for the success of the business (

How BI and data analytics work together. Data analytics asks “Why did this happen and what can happen next?” Business intelligence takes those models and algorithms and breaks the results down into actionable language.

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Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


+27 (81) 007 – 2528

Head Office

Cape Town, South Africa