Digital PR

Digital PR

The possibilities for online promotion are close to endless. Businesses need to look beyond print opportunities and interact with their target audience online. At Wilbertz Group, we combine the best of Digital PR with a focus on new trends in content marketing, social media marketing and more. Moreso, we use a wide variety of tactics to improve a client’s web presence.

What is Digital PR

Digital PR is the professional maintenance of a favorable online image by a company. It is when you use online platforms to manage and grow the reputation, awareness and understanding of your business (publicize.co). You achieve this through building relationships with online journalists, bloggers, and influencers relevant to your business. The end goal of this tactic is to win earned media exposure across a range of online platforms. It helps improve a client’s reputation and increase their visibility among members of their target audience. Also, it makes a brand more recognizable.

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What does a digital PR agency do

 

As a digital agency, we’re well-positioned to answer this question. Here are some of the main outputs of a digital PR agency:

Firstly, a digital PR builds a PR strategy based on your business goals. Never seek media coverage for the sake of media coverage! It has to form part of a wider objective to provide value. Secondly, digital PR company builds a strategy that’s designed to help deliver your business goals. That is from growing your backlink profile to increase organic traffic. And also to position you as a thought leader to help secure funding. Thirdly, it pitches stories to online media outlets. Pitching to online media outlets is a core output of a digital PR. This could be in the form of guest post pitches, podcast appearances or interviews, to name a few.

Fourthly, the agency provides keyword research and strategy. A good digital PR company should have in-house SEO expertise available to clients. In addition to that, it produces high-value content. A digital agency should be well-skilled at producing a variety of different interactive content. Finally, digital PR agency creates social media strategies . Social media has become extremely important to a company’s reputation. Your agency should have a social media superstar who is involved in managing, growing and gathering feedback across all your social media channels

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How Digital PR Can Benefit Your Brand

When you begin a digital PR campaign, you will be striving to improve your brand awareness and online presence. A focused campaign can make a big difference in establishing your online identity and what makes your brand unique.

Here are some of the ways digital PR can benefit your brand:

Boost website traffic –  More people starts to visit your website because your brand is mentioned online more frequently in different places.

Improve search engine optimization – When your content is published on high authority sites that link to your website, your SEO ranking improve for your target keywords. As your SEO ranking improves, website traffic and leads also improves.

Establish you as an authority in your niche – Publishing high-quality articles on authority sites will improve your reputation as a credible source of information. Most importantly trust in your brand also improves.

Generate leads and sales – Using this strategy, your brand is mentioned much more frequently in front of an interested target audience. In the same way, leads from some of the people who visit your website will be generated. This ultimately Increase sales.

Improve your brand image and increase trust – Your target audience begin to hear more and more good things about your brand. As a result, you see an increased number of positive reviews.

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

Phone

+27 (81) 007 – 2528

Head Office

Cape Town, South Africa

Email

hello@wilbertz.co.za