Infuencer Marketing

Infuencer Marketing

Helping you to execute successful ambassadorships, Wilbertz Group is a dynamic Digital Agency  where influencer driven marketing is the final seasoning to a campaign’s success. As influencer marketing has gone mainstream, it’s no surprise that companies want to have an influencer or many influencers on their side. But it’s not one-size-fits-all. Instead of chasing the biggest names with the most likes, brands need to identify and connect with people that reflect their brand values.

What is influencer marketing

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. Influencers are individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels. This allows allows you to expand your reach across your buyer personas. Examples of these channels include social media, blogs, columns, digital and print ads, and television.

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The value of influencer marketing

Influencer marketing is increasingly more popular among businesses these days. This is because traditional advertising has become less effective in attracting leads and customers. Brands have realized that the most success is achieved when happy customers tell the brand’s story, on their behalf. Also, influencer marketing works because it uses tactics like word-of-mouth marketing and social proof. These are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.

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How we approach influencer marketing

Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances. The first step is to create goals for your influencer marketing strategy these will help you measure the success of your campaign .

Identify main goal for influencer marketing

In order to have a successful influencer marketing campaign,we first identify your main goal that you want to achieve from the program. Once we’ve figured out the goal of your campaign, we then create a few KPIs also known as key performance indicators. After doing that, we proceed to defining a suitable influencer profile.

Define a suitable influencer profile

First and foremost, we choose the network we need to focus on. We also consider the industry you’re in so as to come up with a suitable influencer profile. For example beauty and fashion brands shine on Instagram and YouTube. Since a lot of brands have trouble trying to identify the right influencer for their program. To ensure that we are choosing the right influencer for our campaign, we make sure they follow certain golden rules.

Discovering potential influencers

So now we know what kind of influencers are worth looking into for our influencer marketing program, we now identify the suitable ones that match your company’s style and branding. This part can be quite tricky, but with the help of tools like BuzzSumo, LinkedIn, Ninja outreach, we identify suitable influencers ( We also use a specialized agency for delivery of sponsored blog posts, branded content and social influencer services. Our team sometimes discover influencers manually via looking at relevant keywords and hashtags on social media platforms and identifying influencers who post about your industry.

Providing rewards for the influencer

When it comes to approaching influencers, we make sure the rewards we offer help us stand out from the rest. Believe it or not, it’s a tough challenge for some brands. Influencers are more motivated to work with a brand when they offer additional perks rather than just financial rewards. We also offer additional rewards to the influencers we work with. By so doing, they’ll help out and continue to work with us to help your company achieve more success through influencer marketing.

Measuring results

After we’ve launched our influencer marketing campaign and it’s up and running, we regularly check on whether the campaign has helped our customers meet their desired goals. We then looking at the KPIs we set in the first point. Apart from that, we set-up a google sheet and measure the progress on the metrics we set. By doing that, we also learn a few extra things about running influencer marketing campaigns and what to do next to improve them even more.


Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


+27 (81) 007 – 2528

Head Office

Cape Town, South Africa