Stop losing money to advertising due to poorly designed logo. In a world where most of advertising happens online, incompetent logo design can cost your business more than you can invest on a professional logo design. At Wilbertz Group, we believe a professional logo improves your branding and will give you an edge over your competitors.
As a professional logo design company, we can help you design a simple and iconic logo to create endless branding possibilities for your brand from a simple business card design to social media branding, motion graphics, and website design. Since 2009, we have been committed to creating relevant, visually appealing, and remarkable visual brand images which has earned us trust to 100+ companies. As one of the leading logo design companies in South Africa, we have committed to serving our clients in the best ways possible.
Smart brands know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind. To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line (twofishesdesign.co.za). Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.
Getting your point of view
Unfamiliar with writing creative briefs? No problem, over the years we’ve developed a set of questions that’ll help you effortlessly compile a logo design brief in no time. Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Setting an artistic foundation
The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.
Crafting the heart of a brand
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
Honing in on a winning design
Clients are never shut out of the logo design process. We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.
Ready for the digital landscape
From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.
We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.
+27 (81) 007 – 2528
Cape Town, South Africa