Marketing Strategy

marketing strategy

In the ever-changing landscape of digital marketing, it can be hard to truly examine what works and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is a lot of misinformation and poorly executed digital marketing strategies out there. At Wilbertz Group we execute a digital marketing strategy that connects with your customer, increases your brand awareness, and adds money to your bottom line.

What is marketing Strategy

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. A marketing strategy is a business’s overall game plan for reaching prospective consumers and turning them into customers. Strategies should ideally have longer lifespans than individual marketing plans. This is so because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul.

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The value of marketing Strategy

Effective marketing starts with a considered, well-informed marketing strategy. A good strategy helps you define your vision, mission and business goals. It also outlines the steps you need to take to achieve these goals. Marketing strategy is a wide-reaching and comprehensive strategic planning tool that describes your business and its products and services. Moreso, it explains the position and role of your products and services in the market. Marketing strategy identifies and then communicate the benefits of your business offering to your target market (

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Key elements of a successful marketing strategy

At Wilbertz Group, one of the key elements of our successful marketing strategy is the acknowledgement that your existing and potential customers will fall into particular groups or segments, characterised by their “needs”. Our team will  identifying these groups and their needs through market research, and then we address them more successfully than your competitors. We then create a strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. We then decide on the best marketing activity that will ensure your target market know about the products or services you offer, and why they meet their needs.

Finally, we draw up a marketing plan to set out how we plan to execute and evaluate the success of that strategy. We’ll then constantly review the plan so it can respond quickly to changes in customer needs and attitudes in your industry, and in the broader economic climate.

Understanding strengths and weaknesses

When building a marketing strategy, we look at how your business’ strengths and weaknesses will affect your marketing. So, we begin by conducting an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. We also contact a market research on your existing customers at this point. This will help to build a more honest picture of your reputation in the marketplace. Using the results of SWOT analysis we measure the potential effects each element may have on your marketing strategy.

Developing a marketing strategy

With an understanding of a business’ internal strengths and weaknesses and the external opportunities and threats. We then develop a strategy that plays to strengths and matches them to the emerging opportunities. We also identify weaknesses and try to minimise them. After that, we craft detailed marketing plan that sets out the specific actions to put that strategy into practice.

Conclusively, before looking at new markets, we evaluate whether you can get the most out of your existing customer base- it’s usually more economical and quicker than finding new customers. We also consider whether you can sell more to your existing customers or look at ways of improving the retention of key customers. A good strategy document should analyse the different needs of different groups of customers. It should  also focus on a market niche where you can be the best .


Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


+27 (81) 007 – 2528

Head Office

Cape Town, South Africa