Next Gen

Wilbertz Group, delivers the insights, customer empathy, and tech capabilities to execute strategically on next gen technologies. Adopting an approach that leverages agile design and lean innovation, we help businesses move cutting-edge products to market quickly and with precision

Next Gen 3

Seizing the opportunities of immersive reality

Next generation experiences are not just a passing fad. Voice assistants, together with immersive technologies such as virtual, augmented, and mixed reality, will change how we live and work.

When fully harnessed, next gen technologies will be ubiquitous and transformative ( Right now, there’s an opening for businesses to use these technologies to delight customers and build a competitive lead. But how do you ensure you’re building tomorrow’s business necessity and not today’s novelty?

Next Gen

What makes a strong next gen technology partner? 

Technical skills and methodologies matter, but the real challenge when building a next gen experience that counts is defining the problem you’re trying to solve. That’s why your partner needs:

Firstly, a strategic mindset. If immersive technologies are going to fuel your growth, you need a partner who can accurately and efficiently determine whether a concept is a true product-market fit.

Secondly, speed and agility. A partner needs proven processes for agile delivery, enabling you to “fail fast” without a massive investment of time and money. Similarly building and scale viable concepts at speed.

Finally, Audience empathy. An effective partner will not only solve real customer problems.  But they’ll do so in a way that connects to people’s motivations, desires, and frustrations.

Next Gen 1

Our next gen technology development process

We merge design thinking and an empathy-driven approach to create powerful and memorable experiences.  Additionally, ones which delight customers and fuel business growth.

Preliminary Audience + Competitor Research

Addressing customer and market needs

Powerful user experiences hinge on knowing your audience. We help you find business challenges that might be solved with AR, VR, MR.  Further, they can be solved by voice-enabled technologies, as well as the opportunities that emerge as a result.

Also, we study your market carefully, exploring every nuance of customer attitudes, behavior, and interests to find where customer’s needs might intersect with today’s immersive technologies.


Design Sprint

Making the impossible possible

Empathy-driven experiences come alive during the design process. Using a design thinking approach, our designers collaborate with you in 4-day sprints, bringing together strategists, designers, and members of your team to develop innovative applications of next-gen technologies.


Digital Product Prototyping

Working towards the MLP

With design thinking setting the direction, we employ an agile process to build working prototypes that undergo extensive user testing. Moreso, validating features and capabilities, we use this test-and-learn approach to refine the digital product. Also, we use it to determine whether people will ultimately love it.

In line with that, the goal of this process is to develop a Minimum Lovable Product (MLP). This is a product with functionality people will continue to use and enjoy day after day, with the least amount of effort and expense.


AR + VR + MR Development

Creating the immersive experience

During development, engineers, product managers, and UX designers continue to collaborate, building on the MLP to create a fully functional, final digital product ready for market positioning.

Whether we’re creating VR apps, AR apps, or an MR experience, our cross-disciplinary team can rapidly develop and scale digital products for commercial application.


Voice-Enabled Product Development

To conclude, voice has the potential to deliver intuitive and practically frictionless experiences. Our lean innovation approach enables us to get voice-enabled products into customer hands quickly and refine them iteratively. We use our time-tested design thinking process to create user-centric experiences that help people perform tasks, find information, and get assistance .

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


+27 (81) 007 – 2528

Head Office

Cape Town, South Africa