Bringing together code, content, and context to drive discovery and conversion. Search engine optimisation (SEO) is the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business. SEO also refers to the improvement of unpaid results (known as “natural” or ” organic ” results) and excludes direct traffic and the purchase of paid placement . Additionally, it may target different kinds of searches, including image search video search academic search news search, and industry-specific vertical search engines.
Search Engine Optimisation is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. .(searchenginewatch.com). This will also provide visitors with a good experience of using your site and encourage repeat visits.
Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results (anyone who tells you otherwise is lying). As a result, you’re putting a lot of trust in an SEO partner. Here’s what you should be looking for from your search agency:
The core goal of all online marketing is to increase high quality visitors to your site and introducing them out to your business.This helps to create more leads and sales. SEO in generates sustainable long terms results that your company can rely upon to bring in new business over time. Google is an authority and when your business ranks well in Google, potential customers will identify you as a leader in your industry.
SEO is always evolving, but at Wilbertz Group we have a well-established approach that we’ve adapted over time.
If we’re building your website, we ensure technical SEO is baked into the process – review of wireframes and mockups, redirects, and other optimizations a great site needs.
If we’re partnering with you for the long term, we’ll make ongoing SEO improvements, from technical tweaks to optimizations to newly added pages.
If we’re working with you for the first time, we start by assessing the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a baseline to measure performance. Our comprehensive audits address code, site and page structure, content, and backlink profile, identifying opportunities and setting out a blueprint for future work.
At Wilbertz Group, we do a thorough keyword research because it gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms. Just as importantly, the keyword research helps us understand users’ underlying search target. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.
It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. Our SEO strategy may be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.
Wilbertz Group believes there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about. As a result, your team may feature a roster of organic marketing talent spanning content, influencer, and digital PR. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found
We report regularly, usually monthly on what we’ve achieved. We don’t chase vanity metrics or industrial quantities of backlinks. We don’t hide the fact that SEO takes time to work, but we hold ourselves to metrics that show brand lift or make a measurable impact on business results.
We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.
+27 (73) 902 6477
Cape Town, South Africa