Social Media Marketing

Our proposed social media marketing strategies are designed and focused on promoting your brand on several Social Media platforms. We’ll utilise these platforms to promote your brand, using tailor made content specifically structured for your target market. The social media marketing strategy we use is bespoke on providing relevant and important content, that stands out from the crowd, to create a hype around your brand within an everyday context. We leverage data, content, design and strategy to find loyal followers and build trusted brands.


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What is Social Meadia Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.


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The challenge and opportunity of social media

A lot changes in social media, and fast. Algorithms update, users switch platforms, and new features emerge, making it tough to reach people and build a loyal following.

But it’s a social world, and businesses must keep pace. When branding, content, and strategic distribution across the right channels work together, social becomes an engine for incredible growth.

Wilbertz Group is more than a social media agency. Drawing on our team of talented strategists, copywriters, designers, and paid media specialists, Wilbertz Group delivers the expertise to create engaging and click-worthy social media experience


Why Social media marketing 

The effective way for businesses of all sizes to reach prospects and customers is to engage in Social Media Marketing. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business by  creating devoted brand advocates and even driving leads and sales. 

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Our Social Media and Marketing process

We start with a plan before we begin creating social media marketing campaigns and also consider your business’s goals .Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map you might have fun, but you’ll probably get lost. 

Here are some questions we ask when defining social media marketing goals: 

What are you hoping to achieve through social media marketing?. Moreso, we ask who your target audience is? Also, we need to know where would your target audience hang out and how would they use social media? and finally, we ask what message you want to send to your audience with social media marketing?

Reasearch your target audience

Making assumptions is a dangerous game for marketers. At Wilbertz Group we take advantage of the sheer wealth of demographic data and social media analytics tools. They provide numbers which speak directly as to which networks your brand should approach and what types of content to publish. To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We also use Meltwater and other social listening tools to see what people are saying about your brand generating data for actionable strategies.

In line with that, we identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.

Channel Planning + Optimization

Choosing the right channels for your brand

Social media isn’t as straightforward as it used to be. Also, every social platform offers different advantages. Our research ensures your business is on the right platforms, and creating the right content for each channel.

Whether you’re launching on social for the first time, or enhancing the experience for customers, our team can help optimize your company pages with new branding, details, calls-to-action, images and more

Content Creation

Driving audience engagement

Content is still the king of digital. And nowhere is that more apparent than on social media. As a full-service social media partner, our copywriting and design expertise enables us to deliver every piece of content imaginable, from story-driven posts to compelling advertising.

To keep your followers interested, we use our insights to recommend the types of content your audience responds to and the channels where it will have the greatest impact. In order to create an authentic and lasting brand awareness , avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality or values first. (


Organic Social

Establishing a devoted audience

While large-scale reach has mostly become a pay-to-play proposition, organic social is part of customers’ due diligence and a key point of contact. Smart businesses don’t ignore it.

Our team works to capitalize on opportunities to build your brand’s following. As part of our organic strategy, we create a content calendar for each channel and optimize messaging and content for their unique audiences.


Paid Social

Amplifying strategic impact

Just as data helps pinpoint your audience, it helps to maximize your ROI on social. When it’s time to boost your organic efforts, our paid media team launches ads with precise audience targeting. We continue to monitor audience and creative performance, optimizing ad spend to ensure your social media marketing dollars are used with maximum efficiency.


Measurement + Reporting

Crunching the numbers

Ongoing monitoring of social ads gives us a big-picture view, but we’re at our best digging deep into a campaign’s KPIs to measure them against a campaign’s goals.

Reporting helps us determine ways to improve targeting, create more brand advocates, and increase your company’s share of voice across each channel. We report to you in detail, usually on monthly basis.

Reach out to us

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.


021 300 1830

Head Office

Cape Town, South Africa

Our time: 8:58pm UTC